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Ad Analysis

  • Submitted by: Sienalosee
  • on February 21, 2014
  • Category: English
  • Length: 1,243 words

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Below is a free excerpt of "Ad Analysis" from Anti Essays, your source for free research papers, essays, and term paper examples.

Ad Analysis
Since the creation of Ford Motor Company and Chevrolet the question has been argued back and forth, “who has the better pickup?” Both companies have tried to out do the other in both commercials and do several stress tests on the truck itself. Founded in 1911 Chevy started small and it wasn’t until the 1920’s and 1930’s that they really started to compete with Ford which had been around since 1903. Out of the hundreds of ads we see everyday we notice the ones that are comical, why? Because we enjoy a good laugh. Chevy took advantage of the 2012 end of the world thing during the Super Bowl and showed how two things will survive the end of days, Twinkies and Chevy trucks. There was another ad from the 1980’s where Ford tried to show its strength by having a Chevy truck in the bucket, while pulling a Dodge and GMC behind it while going uphill, almost instantly Chevy came back with a similar ad where it had three trucks in the bucket, going uphill, and then having another Chevy pull the hill away with the trucks still on it. In the start of the Chevy ad it states that Ford did the similar thing but they could do it better. Both trucks have been known as America’s powerhouse trucks being able to hold up to tons of stress and to tow more each year. Chevy has done amazing things with their ads from having their pickups tow a Boeing 747, carrying a ship in their bucket, from pulling more trucks behind it.
In 2007 there was a comparison between the two companies, the Chevy pickups were all new and based on the GMT 900 architecture it shares with the new Silverado and Suburban. The frame is said to be 234 percent stiffer torsionally and 62 percent better in bending. Engines range from the venerable 195-horse 4.3-liter V6 on up to a 400-horsepower, 6.2-liter V8 on the Suburban. Most will come with the 315-horsepower 5.3-liter V8 with Active Fuel Management, which has an estimated highway mileage of 20 mpg. All engines will be paired to a four speed automatic...

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Ad Analysis. Anti Essays. Retrieved December 14, 2018, from the World Wide Web: http://teachingsail.com/free-essays/Ad-Analysis-584428.html


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