The report aims to:
Summarize Bandura´s research based on observing and imitating other people behavior.
Identify how children can copy aggressive behaviors from both real life and the media.
Explain how the Media can affect on children behavior in our days.
Imitating or copying others behaviour occurs in our lives every day, children can learn these new behaviors in both positive and negative way.
Bandura´s research was one of the first experiment studies of the media effects on children behavior. That research took place in the sixties when TV sets gained importance and the violence in the media became accessible for everyone.
Albert Bandura was born in 1925, in Canada. He studied psychology at the University of British Columbia and has a postgraduate from the University of Iowa in the USA. He is well known for his studies of observational learning. The research was conducted in San Francisco, in the Stanford University nursery called “The Bing Nursery” in 1961, involving an inflatable five-foot-tall toy called Bobo doll.
4 Groups were made:
Between 3 and 6 years old.
Half boys and half girls.
Matched depending on their prior aggressive behaviour.
Half of the children observed a male model and the other half a female model.
One by one were going through 3 different rooms:
- First Room, where they observed different forms of aggressive behaviour over a period of 10 minutes.
Group 1 observed other person (a live model) behaving aggressively behaviour, punching, hitting, kicking the Bobo doll.
Group 2 observed the same that group 1 but in a film.
Group 3 observed a fantasy model in a film with the same aggressive behaviour.
Group 4 did not observe any aggressive behaviour. This is a very important group to compare the influence of aggressive behaviour.
- Second Room:
Where they observed very nice toys, but as soon they started to play with them they were told that these are the best toys and...