JOSE RIZAL UNIVERSITY
#80 Shaw Boulevard, Mandaluyong City
SUMMARY BUSINESS PLAN
In Partial Fulfillment of the Requirements for MGT 44
Prof. Jamal V. Villapaña
Tabuzo, Raphael Arnie
Bacatio, Justine Anne
Fajardo, Mark Anthony
Rebato, Leonardo Jr.
February 28, 2013
I. EXECUTIVE SUMMARY
Burgeroo expects to catch the interest of a regular loyal customer base with its broad variety of burger and other products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.
II. COMPANY DESCRIPTION
A. Company Nature
Burgeroo is a business partnership founded by Mr. Raphael Arnie Tabuzo. Burgeroo is manufacturing burger products in Metro Manila. The company aims to accept franchises in malls and other busy areas of Metro Manila.
To be the largest oriental food chain in the Philippines.
To satisfy the discriminating needs to our local consumers by serving them consistent, high quality burger products in a friendly, caring atmosphere at prices that they can truly afford.
C. Products and Services
Burger - 100% pure beef patty and almost the same as other burger chains. We provide good quality service in making burgers that will satisfy your hunger catered by our well - oriented workers.
III. MARKET ANALYSIS
A. Market Segmentation
B. Market Solution
After a half year, we expect 2 – 3% of the capital will be recovered.
C. Owner Behavior
The business is composed of budding entrepreneurs who wants to invest their money in franchising and make a good business. >
D. Competition Analysis
Fifty percent of the market could our potential customer. Our competitors may provide other food but usually the...