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JOSE RIZAL UNIVERSITY
#80 Shaw Boulevard, Mandaluyong City



SUMMARY BUSINESS PLAN

In Partial Fulfillment of the Requirements for MGT 44

“BURGEROO”



Submitted to:

Prof. Jamal V. Villapaña
Professor


Submitted by:

Tabuzo, Raphael Arnie
Bacatio, Justine Anne
Fajardo, Mark Anthony
Rebato, Leonardo Jr.
Rivera, Nonesio
Valdez, Froilan
Peru, Jonathan

February 28, 2013
I. EXECUTIVE SUMMARY


Burgeroo expects to catch the interest of a regular loyal customer base with its broad variety of burger and other products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.

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II. COMPANY DESCRIPTION


A. Company Nature

Burgeroo is a business partnership founded by Mr. Raphael Arnie Tabuzo. Burgeroo is manufacturing burger products in Metro Manila. The company aims to accept franchises in malls and other busy areas of Metro Manila.





B. Vision/Mission

Vision

To be the largest oriental food chain in the Philippines.

Mission

To satisfy the discriminating needs to our local consumers by serving them consistent, high quality burger products in a friendly, caring atmosphere at prices that they can truly afford.

C. Products and Services

Burger - 100% pure beef patty and almost the same as other burger chains. We provide good quality service in making burgers that will satisfy your hunger catered by our well - oriented workers.



III. MARKET ANALYSIS
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A. Market Segmentation

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B. Market Solution

After a half year, we expect 2 – 3% of the capital will be recovered.

C. Owner Behavior

The business is composed of budding entrepreneurs who wants to invest their money in franchising and make a good business.   >


D. Competition Analysis

Fifty percent of the market could our potential customer. Our competitors may provide other food but usually the...

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