Ethics and Advocacy for HR professionals
February 3, 2014
The ethical issues
Coca-Cola faced both national and international controversy. According to Ferrell (p. 407, 2011) some of the ethical issues Coca-Cola has been accused of includes, “product safety, anti-competitiveness, racial discrimination, channel stuffing, distributor conflicts, intimidation of union workers, pollution and depletion of natural resources.” There have been several court cases against Coca-Cola in a number of countries. Coca-Cola has made settlements on different cases involving diversity allegations and sexual discrimination. The company has been criticized for it pitiful working conditions and minimal pay wages. With the constant affirmation of the damaging ethical allegations posed upon Coca-Cola there was a bleak sentiment in the work place. After years of accused dilemmas across many nations Coke built a destructive reputation.
Most significant issue
One of the most significant issues Coca-Cola has been accused of is racial discrimination. This is a delicate topic that almost everyone can relate to in some shape or form. Coke was prosecuted for racial discrimination against African Americas in 1999 initially by fifteen hundred workers however that number quickly grew to two thousand. Allegations included questionable appraisals, lack of promotions and concerns with wages (Ferrell, 2011.) Details of the case brought about evidence of African Americans receiving pay scales at lower levels up to $26,000 less than other counterparts of the non African American race (Ferrell, 2011.) Complaints were also reported that Coca-Cola’s senior leadership was aware of the racial discrimination that transpired and decided to overlook the nuisance. Coca-Cola did try to deny the racial accusations however this did not stop the negative feedback that was formed. Coke did attempt to do some damage control by donating one billion dollars specifically from minority vendors and also...