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COMMUNICATION INTEGRATION PROCESSES AND EVALUATION
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QUESTION 1 COMMUNICATIONINTEGRATION PROCESSES 1.1 MORIATY’S AND DUNCAN’S 10 DRIVERS OF INTEGRATION 1.2 VAN RIEL’S MATHODS OF COMMUNICATION INTEGRATION AND MANAGMEENT | |
QUESTION 22.1 THREE DIMENSIONS OF INTEGRATED COMMUNICATION EVALUATION AND MEASUREMENT2.2 MEASURES AND SUCCESSES OF COMMUNICATION INTEGRATION2.3 RESEARCH TOOLS AND METHODOLOGY | |
SELF-ASSESSMENT | |
SOURCES CONSULTED | |
COMMUNICATION INTEGRATION PROCESSES
1 DUNCAN AND MORIARTY’S TEN DRIVERS OF INTEGRATION AND VAN RIEL’S FOUR METHODS OF MANAGING COMMUNICATION INTEGRATION
1.1 A functioning organisation needs to understand and implement communication integration culture. Duncan and Moriarty identify ten drivers in this regard. An analysis of Van Riel’s methods of managing communication integration will further elaborate on communication integration processes.. The following essay will explain the ten drivers and use them in a real-life situation and Van Riel’s methods will be substantiated with practical examples.
1.1.1 The first driver is relationship management, the management of relationships with the clients of rather than just making business transactions on a clinical level the national insurance company will ensure that clients remain. Loss of clientele will be minimised in this case because the company’ s employees will be able to manage its clients because of the knowledge acquired through knowing who the client is through the relation based driver, According to Duncan and Moriarty in...