The SUV Wars: Ford Expedition has the Competitive Edge
Over the past ten years, the full size sports utility vehicle craze has consumed most Americans. It seems everywhere you look at least one will be parked in a neighborhood driveway. The desire for more interior room, stylish looks, comfort, and safety has outweighed the expense associated with operating these cruisers. Recent sales have shown “some declined” because of persistent high fuel price, but the big SUV market is not going away. Ford and Chevy are the only two American auto makers that build a true full-size SUV.
“Ford found, through market research, that 92 percent of Expedition buyers used their vehicles for vacations, 60 percent used them for carrying outdoor equipment, and 84 percent frequently used them to carry passengers behind the first row (80 percent of those are frequently carrying three or more behind the back seat)” (Halvorson no.pg). With that data in mind, let’s see how they stack up against the other domestic manufacturer in the areas of size and comfort, engine power, and safety.
At first glance, the most obvious difference in Expedition and Tahoe is the size and comfort. The Expedition sits higher from the ground, has more interior room and is slightly longer than the Tahoe. The Expedition comes with second and third row seats that fold flat to the floor to optimize cargo space. The center row seats will slide forward for easy access. This makes loading and unloading the kids, for example, much less nerve racking. The Tahoe, on the other hand, features middle row seats that must fold forward against the front seat and the third row must be removed to get a flat load area. In addition, the Expedition offers more driver and passenger comfort. The seats are firm, supportive, and comfortable. By contrast, the Tahoe has flat bucket seats that provide little support and has limited rear leg space. Visibility in the Expedition is better and provides a clear view through both the...