Newcastle Graduate School of Business
Competitive Tactics, Generic Strategies and Firm Performance In Banking Industry in Cambodia
Bachelor of Business Administration Master of Business Administration
In partial fulfillment of the requirements for the Degree of Doctor of Business Administration February, 2011
I hereby certify that the work embodied in this Dissertation Project is the result of original research and has not been submitted for a higher degree to any other University or Institution.
Firstly, I would like to give my special thanks to my late mother, Hang Sok Kheng, and my father, Chheng Leang Kru who always support me and encouraged me. Specifically, to my mother whom I will never be able to repay for the love and support you have given. I would like to thank my beloved wife Chanvattey CHEA who always supports me.
Secondly, I would like to thank my supervisor, Professor Dianne Wingham who dedicated her commitment to my success
Lastly, I would like also to thank all the management of National Bank of Cambodia and all commercial banks in Cambodia who spent their valued time to participate in this study.
Table of Contents
Acknowledgement Table of contents List of Table List of Figure Abstract Chapter 1: Introduction
1.1 Problem statement 1.2 Research objectives 1.3 Contribution to the theory 1.4 Importance to practice 1.5 Outline of dissertation
i ii vi vii viii 1
1 2 3 4 4
Chapter 2: Literature review
2.1 Introduction 2.2 Defining topics 2.3 What is strategy? 2.4 Types of strategy 2.4.1 Chandler‟s thesis 2.4.2 Miles and Snow typology 2.4.3 Mintzberg deliberate and emergent strategy 2.5 Porter‟s competitive strategy 2.6 Resourced-Base Theory 2.7 Performance and its measurements 2.8 Competitive strategy and performance 2.9 Competitive tactics and performance 2.10 Research problem 2.11 Limitations and key assumptions ii
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