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Consumer Behaviour Essay

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Below is an essay on "Consumer Behaviour" from Anti Essays, your source for research papers, essays, and term paper examples.

1.0 Company Profile (Pizza Hut)

The journey began in 1958, when two college students and brothers from Wichita, USA, Frank and Dan Carney, opened the first Pizza Hut restaurant at their hometown on June 15, 1958. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in Wichita. The result of their entrepreneurial efforts was the first Pizza Hut restaurant, and the foundation for what would become the largest and most successful pizza restaurant company in the world.

Many people ask how Pizza hut got its name. When Carneys were setting up their first restaurant, the building had sign with room for just nine characters. They wanted to use “pizza” in the name, which left room for a word with only three letters. A family member suggested the building looked like a hut – and Pizza Hut was born.


Pizza Hut provides the perfect mix of great food, great service and great place at a great value to our customers who are looking for a grand experience. Company believe in positive intension, and maintain a strong internal environment by developing our competitive work force, which they trust.

Product Quality

Excellent food & service at affordable prices
The first international chain restaurant in Bangladesh, Pizza Hut offers the same great taste, wonderful dining experience and excellent service at affordable price.

Delivery Service

If you wish, you may place your take away order from this carryout kiosk touch screen. Please ask the host/hostess for assistance if necessary. The order will be automatically transmitted to the carry out counter and cashier will bring your bill for payment. We are constantly working towards serving you better within 18 minutes.

Customer Mania

As our goal is to become the best restaurant operator in the industry, we believe that it can only be achieved by focusing exclusively on our customers. We train all our team members...

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MLA Citation

"Consumer Behaviour". Anti Essays. 15 Dec. 2018


APA Citation

Consumer Behaviour. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://teachingsail.com/free-essays/Consumer-Behaviour-411509.html

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