I will go to compare and contrast the latest online- video commercial ads of Pepsi and Coca Cola. Follow are the picture of the two ads:
Coca Cola’s “What is the AHH effects? ”
Pepsi’s “There since the first halftime” http://www.youtube.com/user/Pepsi
For Coca Cola’s ad “What is the AHH effects? ”, it used symbolize the benefit, testimonial and associated user imagery formats. In the ad, a man with a polar bear face with white labotary coat to represent as some expert to explain what is “AHH” effect while people going to drink coca cola, during his explanation, he sybolized neruo to tiger as exampel, and how “Ahh” effect makes tiger get excited and doing cool stuff in front of girl tiger. After that, the polar bear face defined the sip cola’s joy is like a snowflake “AHH” and feel like ride a space ship to the universe and implied the joy people can take by sip coca cola at end.
Even though the ads is make a “medical term” explanation of brain activty while peope drinking cola, the whole ads still in a relaxing, humour mood, by the symbolized polar bear face, tiger and the penguin in the cola can space ship. There a short and simple background melody in the mid of the ad, which also bring a bright feeling in the ads.
I believe the intended target audience for Coca Cola’s ad “What is the AHH effects? ” are males, more specific, young males. Since it used that girls tiger example, and space ship which more turns to be mans favor. It also try to cautch females attention by put the cute cat picture during the explaination.
The primary massege in Coca Cola’s ad “What is the AHH effects? ” is even just hold Coca cola bottel will make your brain get excited, and it tast so good, only words to describe is “AHH” .The unspoken messages is you should try coca cola and had a good time. These message are transformed by the polar bear face tell people it feels like snowflack to him and to penguin it like take spaceship to universe....