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Dulux Data Essay

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Below is an essay on "Dulux Data" from Anti Essays, your source for research papers, essays, and term paper examples.

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ICI Paints Pakistan Limited

















                                                        A Dissertation

                                                        By Ahsan Rashid

                                                        MBA-2091154


Table of Contents



PAINT INDUSTRY IN PAKISTAN 4

  Growth in Paint Industry 4

COMPANY PROFILE 6

  ICI Pakistan Limited 6

  History 6

  ICI Paints 8

PEST ANALYSIS 10

PORTERS’S FIVE FORCES MODEL OF COMPETITION 12

MARKET ANALYSIS: ICI WEATHERSHIELD 14

PROBLEM DEFINITION 15

FACTORS INFLUENCING DEMAND 17

COMPETITOR ANALYSIS 19

  Sale Of Fake Paint 20

MARKET POSITIONING: 21

  BCG Matrix 21

SWOT ANALYSIS 23

MARKETING-MIX STRATEGY 26

  ICI WEATHERSHIELD’S MARKETING-MIX STRATEGY 27

  Product 27

  Price 30

  Placement / Distribution 31

  Promotion 34

DECISION PROBLEM 36

RESEARCH PROBLEM/QUESTIONS 36

RESEARCH OBJECTIVES 36

HYPOTHESIS 36

REVIEW OF LITERATURE 37

LIST OF QUESTIONS 38

RESEARCH PROPOSAL 40

SAMPLING PLAN 44

DESCRIPTION OF ACTIONS 46

QUESTIONNAIRE FOR CONSUMERS (A) 47

QUESTIONNAIRE FOR DEALERS/PAINTERS (B) 51

SURVEY ANALYSIS 55

  Quality & Reliability 55

  Factors responsible for selection 61

  Token Incentives 65

  Price Discounts & Motivational Incentives 68

  Fake Paint 70

SUMMARY OF FINDINGS 80

CONCLUSION & RECOMMENDATIONS 81
























PAINT INDUSTRY IN PAKISTAN

The paint industry in Pakistan operates both in the organized as well as the unorganized sectors. There are around 22 paint producing units in the organized sector. There are two multinational companies also in the organizational sector. According to an estimate, over 350 units producing paints are operating in the unorganized sector. Many of them are also not covered under the excise net in the same way as the organized sector and therefore, are...

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MLA Citation

"Dulux Data". Anti Essays. 10 Dec. 2018

<http://teachingsail.com/free-essays/Dulux-Data-628421.html>

APA Citation

Dulux Data. Anti Essays. Retrieved December 10, 2018, from the World Wide Web: http://teachingsail.com/free-essays/Dulux-Data-628421.html


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