GCMMF is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing affordable quality products. GCMMF markets and manages the Amul brand. From mid-1990s Amul has entered areas not related directly to its core business. Its entry into ice-cream was regarded as successful due to the large market share it was able to capture within a short period of time - primarily due to the price differential and the brand name. It also entered the pizza business, where the base and the recipes were made available to restaurant owners who could price it as low as 30 rupees per pizza when the other players were charging upwards of 100 rupees
Amul is extending its business in different products. As already mentioned Amul is the largest food company in India which is also extending its network in 40 different nations outside of India. Amul product ranges from fresh milk to pizza, ice-cream to chocolate. Its entry into ice-cream was regarded as successful due to the large market share it was able to capture within a short period of time - primarily due to the price differential and the brand name. Amul being exposed to brand, it is natural for customer to use more products.
1. Amul is placed as India’s first pro-biotic wellness ice-cream and sugar free delights for diabetics.
2. Amul launches fresh “paneer” which is free from harmful chemicals.
3. Low price Amul ice-cream made quality wall.
1. Amul produces amul processed cheese vs. amul kool.
2. Natural Amul energy drink vs. Amul kool
Amul marketed bottle water named “jaldhara” but due to its less potential in the market it again launched another product named “Narmada neer” which become quite popular and successful in the market.
GCMMF (AMUL) has the largest distribution network for any FMCG (Fast...