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Marketing Essay

  • Submitted by: UjashKadakia1
  • on June 1, 2014
  • Category: College Admissions
  • Length: 1,172 words

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Below is an essay on "Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

http://www.forbes.com/sites/joshbersin/2013/05/06/time-to-scrap-performance-appraisals/

University of the Fraser Valley

Article Critique: BUS-201
Time to Scrap Performance Appraisals?

Name: Ujash D. Kadakia
Student Id: 200123896
Submitted to: Liz Wiebe
Date of Submission: March 12, 2014
Word Count: 1350

Table of Content
Introduction…………………………………………………………………………………………3
Summary…………………………………………………………………………………………….3
My Understanding……………………………………………………………………………….5
Critique…………………………………………………………………………………………………6
-Similar point of view………………………………………………………………………….6
-Different point of view……………………………………………………………………….7
-Missing pieces…………………………………………………………………………………….7
Conclusion…………………………………………………………………………………………….8
Question……………………………………………………………………………………………….8
References…………………………………………………………………………………………..9
Appendix at the end

Introduction
The article by Josh Bersin (2013) “Time to scrap performance Appraisals?” appeared in Forbes magazine and is useful to understand how the performance appraisal process needs to change with time. The process of performance appraisal is important because it motivates employees to do better job and achieve the organizations goals successfully.
Summary
Bersin (2013) describes how every organization uses the same method for performance appraisals where they have to select the employees who are not performing well. In the current process managers rate the employees once every year and decide who gets more promotions and who gets let go. In the current process we cannot fully trust the managers, since managers are forced to fit people in the rating scale provided by the organizations. And also in many organizations there are forced distributions in which only a few employees can be rated at top.
But as Bersin (2013) points out that many organizations which are using this process of performance appraisals for long period. So the question here is: Is it possible for organizations to use the new process? It is...

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Citations

MLA Citation

"Marketing". Anti Essays. 13 Dec. 2018

<http://teachingsail.com/free-essays/Marketing-628527.html>

APA Citation

Marketing. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://teachingsail.com/free-essays/Marketing-628527.html


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