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Marketing Assignment Essay

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STARBUCKS AND CAFFE NERO

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MARKETING ASSIGNMENT ON STARBUCKS AND CAFFE NERO
A Critical Comparison of the Marketing Implications and Strategies of Starbucks and Caffe Nero
COMPAQ

Table of Contents
Particulars Page No.
1.0 Introduction 4
2.0 Background Information 5
  * 2.1 Starbucks Coffee 5
  * 2.2 Caffe Nero 5
3.0 Target Market 6
  * 3.1 Target Market of Starbucks 6
  * 3.2 Target Market of Caffe Nero 6
4.0 Marketing Strategy 7
  * 4.1 Starbucks Marketing Strategy 7
  * 4.2 Caffe Nero Marketing Strategy 8
  * 4.3 Critical Analysis of both Companies 8
5.0 Marketing Mix and Risks 9
6.0 SWOT Analysis 10
  * SWOT Analysis of Starbucks 10
  * SWOT Analysis of Caffe Nero 11
7.0 Conclusion and Recommendations 12
8.0 References 13

1.0 Introduction
This report has been designed to provide readers with an in-depth analysis of two organizations and their market implications. The report initially highlights the background information of both the companies namely Starbucks and Caffe Nero and then moves to make a comparison of the target market of both the companies along with marketing strategies employed by both the organizations. The report then provides a comparative understanding of the marketing mix and the risk associated with both the business and further makes a SWOT analysis of the same. Finally the report concludes itself with recommendations most suitable to both the companies on basis of the research conducted throughout the paper.

2.0 Background Information
2.1 Starbucks Coffee
Starbucks Coffee has its headquarters located in Seattle, Washington and it began its business in 1971 as a small retail store and is today one of the leading brand and retailer of coffee in the globe. The company went public in the year 1992. Starbucks is characterized with over 15000 stores in global market of...

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"Marketing Assignment". Anti Essays. 13 Dec. 2018

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Marketing Assignment. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://teachingsail.com/free-essays/Marketing-Assignment-628736.html


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