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Marketing Plan

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Marketing management marketing plan |
Marketing Strategy |
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Marketing Management 522 |
10/20/2013 |

This is a marketing plan for the book ‘Days in the Life at Camp Atterbury Post Library’. Herein is described in detail of the company research and planned method for marketing the author’s publication upon its completion. |

Marketing Plan Outline
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion
Executive Summary
This company is new to the market and the product it offers has been researched and developed over the last five years. In recent years, the book market has shifted towards E-readers and online technology and this product has been formatted to be affordable and obtainable by all readers on the market. This company is working with a publisher that gives consumers a one stop shop for the book, technical help, and great customer service. The target audience readers that we are marketing to are constantly looking for a book to capture their interest, be captivated for hours and pulls at their heartstrings, sharing the feel good stories that are sought out. This book not only answers that request but also gives the reader a sense of satisfaction. No other author in this genre topic can say that they have first hand, credible one-on-one encounters quite like this book does. This gives the company a lead on competition and now that opportunity needs to be acted upon and placed out on the Internet for promotion in order to attract in a targeted consumers to create a brand image for this company.
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Marketing Plan. Anti Essays. Retrieved December 9, 2018, from the World Wide Web: http://teachingsail.com/free-essays/Marketing-Plan-584526.html


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