Democrat Daisy TV ad for 1964 Presidential Campaign -Youtube
Television ads have played such a key role in modern political campaigns that it is hard to imagine campaigns without them. Through television, candidates have the potential of reaching more voters than rally speeches, radio interviews, town hall meetings and handshakes that happen across America.
A Lyndon B Johnsons 1964 Daisy ad is one controversial, if I may say. The ad was created by President Lyndon B. Johnson's campaign. The ad attempted to portray Republican challenger, Barry Goldwater, as an extremist. The issue in the ad was going to war and the use of nuclear explosion. The ad begins with a young girl counting aloud as she plucked petals from a daisy flower. As a child, she misses counting some numbers after she reached the number five. Suddenly a male voice took over the counting, with an ominous countdown to a nuclear explosion. Then the ad came to a close-up with another male voice, with a significant message which stated, “These are the stakes! To make a world in which all of God's children can live, or to go into the dark; we must either love each other, or we must die."
According to the source, History.org, the ad was only aired once as a result of criticisms from people who were not in favor of the message. The ad tried to convey about voting for Goldwater who favored nuclear explosions or the incumbency.
Labeling this ad as positive or negative depends on the current or future affairs of a country on a particular issue and the manifesto of the challenger. On one hand, the ad offers some positive emotions of hope that voters can vote for a better America; to make the world a better place where all children can live than die. On the other hand, some spots in the ad trigger fear, which is better at persuading voters because they loosen the grip of partisanship, and at the same time scares voters into paying attention to new information about the...