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Product Market Analysis

  • Submitted by: bsims26
  • on February 23, 2013
  • Category: Miscellaneous
  • Length: 930 words

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Below is a free excerpt of "Product Market Analysis" from Anti Essays, your source for free research papers, essays, and term paper examples.

Running Head: New Business Product

New Business Product
Bobby Sims
University of Phoenix

LA’s TOTALLY AWESOME
LA’s Totally Awesome has got to be the world’s best kept secret. Awesome did one thing right and that was choosing the name awesome. My family discovered this product over a year ago after a friend referred it for cleaning some of the collars on my dress shirts. The product worked so well I was shocked I had never heard of it. My wife has become their unofficial sales person, we us it on just about every stain we come across. The product gets out red dirt on my daughter’s expensive cheer choose, cleans the collars on my dress shirts, removes stains from the kitchens counters and so much more.
“Awesome” as it is called; has a huge following in the “circle of moms” but in my opinion is the best thing since Pine-sol. You won’t see major market commercials, huge color adds in the top selling magazines, or have their famous jingle stuck in your head. Why….because they don’t have one. Since 1983 the company’s main communication has been word of mouth. The product is sold and marketed through “dollar store” chains such as Family Dollar, Dollar Tree, and Dollar General Stores. You can also buy it on eBay and Amazon as well. Surprisingly enough you can buy a 16 oz bottle for $1.00. Considering how great the product works I would assume it would cost more. The product, while not heavily advertised, is marketed for a variety of uses. Here is what the company’s website says about the uses for the product:

Cleaner, degreaser, and spot remover all-in-one!
Our original all-in-on cleaner, degreaser and spot remover is the inspiration behind the LA’s Totally Awesome name and the cornerstone of our product lineup. A unique blend of proprietary ingredients works between the spot and the surface to harmlessly remove even the most stubborn of stains from any washable surface. Dilute the concentrated formula for the solution to almost any household cleaning need....

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