I am investigating a number of promotional activities that may form the basis of future articles in editions of the magazine. I have to describe the promotional mix used by two of the businesses I chose which is River Island and Tesco.
Promotional mix is basically all about communication. This is because promotional mix promotion is the way in a business makes its products known to the customers, both present and potential. For example, the companies I have chosen River Island And Tesco both alert their customers about new product like send them emails or texts they only send email if subscribe to their website and the for Tesco as well, but Tesco send letters out to their customers who have a club card. If you have a club card you will get voucher or discounts on their products.
Advertising is basically when businesses are trying to expand their business throughout the country and trying to promote their products. Advertising can be done in many ways such as direct mail, telephone, print, radio, television, and internet.
Both of my companies have same advertising skills like they both advertise on TV, by promoting their products so that customers come and buy the new product that they have in store. They even advertise on their internet on their websites and some on the radio as well.
Personal selling is where the businesses use people to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge. They aim to notify and encourage the customer to buy, or at least let the customer try. When you do personal selling the seller must have good persuasion of sale of good.
The only personal selling River Island has is that when they have customer in their store and they want to buy a product the seller would go up to him grab his product that the customer has chosen and go to the till and pay for it...